Commercial analysis: Ameriquest Mortgage, with the guy holding a seemingly bloody cat and a long knife. I'm all for ridding the world (or at least the homes of the women I date) of cats, so I liked this one. Much better than the guy-holding-up-a-convenience-store effort from the first half.

Commercial analysis: Ha! Another monkey commercial. One down, at least one to go. Are we that out of ideas? Really, guys.